In order to stand out from the crowd, companies are placing an increasing emphasis on developing new products, new services and new ways of working. However, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require.

This critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line.

Course Outline

• What customer Insight is and how it is derived
• The Importance of Customer Insight in today’s world economy
• How to generate Customer Insights (Methodology)
• Challenges facing organisations of capturing insights and how to overcome them
• Explaining the process between Insights and Innovative Product Development

Click here to register your interest