Courses

Big data  means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent, 18m likes on Facebook, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In addition to providing solutions to many industries long-standing business challenges, big data inspires new ways to transform processes, organizations and many aspects of industry as we know it.

Course Outline

• Get an Overview of what big Data is
• The Datafication of our world
• Understand how Companies are using Big Data to increase value from their customers
• 8 powerful Big Data use cases in your organisation
• Understand where and how to start with leveraging big data
• Understand the dark side of the force!!
• Big Data demo for industry
• Group Exercise/online test

 

Outcome

You will understand the value in repeatable behavioural patterns and learn what steps are needed to mine this data into valuable information and customer insight.

Who should attend this course: Marketing Managers, Dept Heads, Directors, Business Intelligence
Duration : 2 days

In order to stand out from the crowd, companies are placing an increasing emphasis on developing new products, new services and new ways of working. However, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand what products and services they require.

This critical course builds on the foundation of Big Data and explores the process of obtaining real customer insight we discuss how it can be used best to support the process of developing innovative customer propositions that will drive customer loyalty and retention and a healthy bottom line.

Course Outline

• What customer Insight is and how it is derived
• The Importance of Customer Insight in today’s world economy
• How to generate Customer Insights (Methodology)
• Challenges facing organisations of capturing insights and how to overcome them
• Explaining the process between Insights and Innovative Product Development

 

Outcome: You will learn the important distinction between customer observation and insight and how to arrive at those insights. These insights can then provide the thrust behind targeted marketing campaigns leading to increased spend from the customer.

Who should attend this course: Marketing Managers, Dept Heads, Directors, Business Intelligence
Duration : 2 days

Every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs, but often anticipate future trends and develop an idea, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets, technologies or trends shift.

Course Outline

• Understand what innovation is
• The process of moving from insight to innovation
• Understanding where to innovate
• Dispelling myths about innovation
• The types of innovation and how to go do it effectively
• Case studies of Customer insight and Innovation
• Group Exercise on Innovation

 

Outcome

You will leave with a clear understanding of how best to leverage your customer insights and build innovation in your organisation. You will identify the right type of innovation for your organisation that will wow your customers.

Who should attend this course: Marketing Managers, Dept Heads, Directors
Duration : 2 days

5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth, customer retention and increased revenue. However in today’s highly competitive and saturated market, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy, the customer is more discerning and selective. They have expectations of the experience they want from your company and it must be relevant and timely.

This requires companies to re-evaluate and reinvent how they communicate with customers. This is invariably underpinned by sophisticated and systematic data analytics.

Course Outline

• Clearly define the concept of customer value management
• Understanding CVM and CRM in context
• Explain why CVM is crucial for companies to meet their financial objectives
• Understanding and working through the components of a CVM module
• Cross section of industry case studies used to articulate the concepts

 

Outcome

You will gain an important understanding of concept of customer value management and the implications how to quantify current and predictive behaviour.  You see how to identify those customers which represent the greatest opportunity to generate long-term value to your organisation and how to continuously improved  to generate profitable value in the longer term

Who should attend this course: Marketing Managers, Dept Heads, Directors, Business Intelligence
Duration : 2 days

Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition, producing a steady stream of high-profile, sophisticated breaches and intrusions.
Attack strategies have also evolved. Instead of a traditional, direct attack against a high-value server or asset, today’s strategy employs a patient, multi-step process that blends exploits, malware, and evasion into an ongoing coordinated network attack.
Cyber crime is the growing in its pervasiveness and severity and it is now incumbent on all organisations to take appropriate measures to mitigate its impact.

Course Outline

• The Cyber Threat Landscape
• Cyber Attacks Types (with examples), Trends and Techniques
• How organisations can defend themselves
• The 3 building blocks of Cyber security
• How to respond and recover after a cyber-security incident has happened
• Understanding Cyber Risk to the organisation
• Legal implications of Cyber security- cross border crime
• Board level Oversight

 

Outcome

You will gain full insight into the key aspects of cyber security and what the latest trends are and how to protect your assets by educating all within your organisation.

Who should attend this course:  Every  professional irrespective of function or role
Duration : 2 days