Every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now, or are likely to emerge in the future. Successful businesses not only respond to their current customer or organisational needs, but often anticipate future trends and develop an idea, product or service that allows them to meet this future demand rapidly and effectively. Innovation will help you stay ahead of your competition as markets, technologies or trends shift.

Course Outline

• Understand what is innovation
• The process of moving from insight to innovation
• Understanding where to innovate
• Dispelling myths about innovation
• The types of innovation and how to go do it effectively
• Case studies of Customer insight and Innovation
• Group Exercise on Innovation

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