Customer Insights

Today’s Cyber threats are more sophisticated and equal opportunity than ever before. All types of enterprises and information are being targeted. More and more attacks are increasingly coming to fruition, producing a steady stream of high-profile, sophisticated breaches and intrusions. Attack strategies have also evolved. Instead of a traditional, direct attack against a high-value server […]

5 years ago traditional segmentation and marketing techniques were sufficient in driving customer growth, customer retention and increased revenue. However in today’s highly competitive and saturated market, this is no longer sufficient for any company seeking to achieve or maintain market leadership.  In today’s digital  economy, the customer is more discerning and selective. They have […]