Customer Insights

In order to stand out from the crowd, companies are placing an increasing emphasis on developing new products, new services and new ways of working. However, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand […]

Every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now, or are […]

Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent, 18m likes on Facebook, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In […]

In order to stand out from the crowd, companies are placing an increasing emphasis on developing new products, new services and new ways of working. However, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand […]

Every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now, or are […]

Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent, 18m likes on Facebook, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In […]

In order to stand out from the crowd, companies are placing an increasing emphasis on developing new products, new services and new ways of working. However, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand […]

Every organisation will have its own priorities and sector-specific issues to balance, businesses that fail to innovate run the risk of losing ground to competitors, losing key staff, or simply operating inefficiently. Innovation can be a key differentiator between market leaders and their rivals. Innovation can help you discover what opportunities exist now, or are […]

Big data means many things to many people and is no longer confined to the realm of technology. Every minute 204m emails are sent, 18m likes on Facebook, 278k tweets and 200k photo uploads on FB by existing and potential customers.  These all form part of big data and  understanding it is a business imperative. In […]

In order to stand out from the crowd, companies are placing an increasing emphasis on developing new products, new services and new ways of working. However, few innovations really seem to perform to their expected potential. Often this is because of a lack of the real insight into customer needs that is required to understand […]